Online MBA in Digital Marketing: We live in a digital world that is constantly changing, and marketing is at the forefront of all the changes. Every day, new methods of reaching new customers and reconnecting with old ones are sought after, from online shopping to social media ads. Marketers now can’t depend on just their creative spirits; they need a solid combination of business and digital strategies.
And this is where the Online MBA in Digital Marketing steps in. This program offers a mix of the most recent digital marketing tools and solid business acumen to ensure that working individuals are ahead in the race. Built for people who want to learn how to lead in our technology-driven world, it is flexible and available on demand.
Read more: What is an Online MBA? Details guide to Online MBA in 2025
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In this article, you will learn why you might consider this MBA to increase your career prospects.
Why Online MBA in Digital Marketing Course?
The future of business is digital marketing. Businesses want experts who know how to use social media, online ads and data to reach customers. However, proper training and knowledge are needed to inherit such skills. An online MBA in Digital Marketing can give you a head start.Â
- Skills in Demand: Everyone is taking their businesses online and wants to know more about how they can market themselves as well. This is what an MBA teaches you.
- Flexibility: You can study from wherever you are, as it is an online course. This allows you to balance work, family, and other commitments.
- All-in-One Knowledge: You will learn the basics of business and be taught about online advertising, SEOs, and Social media, as well as some leadership skills.
- Keep Up With The Trend: As we know, the digital world changes very fast, and so do the trends. Businesses need people who can keep up with these trends and know how to manage them.
Online MBA in Digital Marketing Admission 2025-26
Admissions has started for Online MBA in Digital Marketing course on 19 November 2024 under the January 2025 academic session. There are many colleges in India that are a great choice for an online MBA in DM. Amity Online, which is one of the top colleges for those who want to pursue this specialization, is currently enrolling students for the course. Another great choice is Jain, which has its admission process open now. The admission deadline for online MBA in Digital Marketing in most of the colleges is 23 December 2024.
Online MBA in Digital Marketing Course Eligibility Criteria
- The basic eligibility criterion is the same for every college. College usually requires a bachelor’s degree in any discipline.
- Besides the degree, you have to have a score of at least 50% in your Bachelor’s course if you belong to the General Category. There is a relaxation for students belonging to reserved categories.
Specilizations for Online MBA Program
Top Colleges for Online MBA in Digital Marketing in India
With the rise in Digital marketing, top colleges are leaning towards offering Online MBA Specializations in this field. Designed in partnership with code schools and education experts, these programs teach you how to use business skills and digital marketing tactics. This helps you grow in your current jobs or get better-paying jobs.
You can pick the college of your choice that will provide you with the right skills for entering the fast-paced digital world.
1.) Amity’s Online MBA in Digital Marketing
The Online MBA in Digital Marketing Course at Amity is a 2-year, well-structured course that you can opt for. At Amity Online, you are taught by some of the most renowned international faculty members, which is very important for growing your business globally. There is a unique option of choice-based credit, making the learning experience personal to the learners.
The addition of real-time projects and Case studies in the curriculum makes the learners ready to take on the real world and do wonders in the world of business. The fee for Amity Online MBA in Digital Marketing is Rs 1,99,000, which can either be paid all at once or semester-wise.
2.) LPU’s Online MBA in Digital Marketing
You can also choose LPU Online, which offers one of the best course structures and learning experiences. Through the LPU Online MBA in a Digital Marketing course, you become proficient in different verticals of digital marketing, like Google Ads, Facebook Ads, content marketing, YouTube advertising, and email marketing.
LPU Online offers you the opportunity to connect with the professors and also offers placement support. For an Online MBA in Digital Marketing at LPU, you need to pay a total of Rs. 1,45,600 for the 2-year course. There is an option to pay the fees semester-wise. EMI facility is also available.
3.) D.Y Patil’s Online MBA in Digital Marketing
DY Patil University offers an Online MBA with a focus on Digital Marketing. This program allows you to study from home at your convenience. Experienced teachers and business professionals lead the courses. You also get practical instruction. Importantly, the curriculum is regularly updated. So, you always learn the most relevant marketing strategies. As part of the program, you will participate in online classes, live discussions and webinars, which make learning fun and engaging.
The program also provides assistance with job placement. For an Online MBA in Digital Marketing at D.Y Patil Online, you need to pay a total of Rs. 1,69,200 for the 2-year course. If you choose to make the payment semester-wise, for the first three semesters, you need to pay Rs 45,000 and Rs. 34,200 for the last semester. There is an option to pay the fees semester-wise. EMI facility is also available.
Read About: Top Online MBA Specializations To Pursue in 2025
Online MBA in Digital Marketing Admission Process
The process of enrolling yourself for an online MBA course is easy. You just have to visit the official website of the college of your choice and complete the basic registration process. Once you have registered yourself, you need to follow these basic steps:
- Login with the registered ID and password
- Fill in the Application form by filling in the basic details first, like your name, qualification, date of birth, professional details and more.
- Upload the required documents. These will be verified by the University.
- Pay the Program Fees.
Online MBA in Digital Marketing Syllabus
| Semester 1 | Semester 2 |
| Marketing Management |
Legal Aspects of Business
|
| Professional communication |
Financial Management
|
| Statistics for Management |
Business Research Methods
|
| Accounting for Managers |
Human Resource Management
|
| Managerial Economics |
Conflict Resolution and Management
|
| Semester 3 | Semester 4 |
| Minor Project | Major Project |
|
Social Media and Technology Marketing
|
|
| Professional Ethics |
Marketing Analytics – Data Tools and Techniques
|
| Performance Marketing |
Management in Action – Social Economic and Ethical Issues
|
| Digital journey with Brand Management |
Digital Marketing
|
| Digital Customer Analytics |
Digital Commerce – Reinventing Business Models
|
| Strategic Management | – |
Online MBA in Digital Marketing Career & Job Scope
Online MBA in DM opens the door to many job opportunities in the ever-growing digital world. Here are a few roles you could grab as companies stress more on digital platforms :
- Digital Marketing Manager: Develop and manage digital marketing campaigns, tools like social media, emails, AdWords, etc., to build awareness and leads.
- SEO Specialist: Find ways to help a company website rank higher on search engines such as Google and have more people visiting it and in simple words, increase the visibility of your business.Â
- Social Media Manager: Create and manage a company’s social media profile on Instagram, Facebook, and LinkedIn.
- Content Marketing Manager: Create and use a marketing strategy. Use blogs, videos, and articles to engage and create experiences, not to sell.
- E-commerce Manager: Oversee online stores and manage product listings; drive a better customer shopping experience across Amazon or Shopify.
- Digital Marketing Consultant: Advise businesses on the best ways to promote their products and services. Also, help them increase online sales.
- Ads or Pay-per-Click Manager: Adsense or Perform PPC online advertising management that directs ads towards a specific audience and achieves results.
- Analytics Manager: Review data from online marketing campaigns and make a call using that data.
These jobs span several industries, including retail, technology, healthcare, and finance. This degree is for those who want to lead between organisations, work from home, or have a digital marketing company. Vast job opportunities are available to help you grow your career.
Top Universities for Online MBA and It’s Specializations
Online MBA’s Other Specializations
- Online MBA in Marketing
- Online MBA in Finance
- Executive MBA Online Program
- Online MBA in Event Management
- Online MBA in Sales and Marketing
- Online MBA in Operations
- Online MBA HR (Human Resource)
- Online MBA in Healthcare Management
- Online MBA in International Business (IB)
- Online MBA in Information Technology (IT)